Marriott expands its Asia-Pacific Presence with 40by2020 Vision
Marriott International announced in April its 40by2020 vision for the Asia Pacific region, an aggressive expansion plan that includes growing its footprint by 40 percent, which will give the company 1,000 hotels in the region by 2020 across all of its 30 brands.
In 2019 alone, the company expects to add close to 100 new hotels representing as much as 20,000 rooms in the region, with several big brands debuting in Australia, Hong Kong, the Philippines, Nepal, and India. China, India and Southeast Asia have been identified by Marriott as its growth drivers in the region, where it believes it can capitalize on global travel trends.
China, in particular, continues to be at the core of Marriott’s Asia Pacific expansion, with more than 300 hotels in the pipeline. Marriott International currently has over 140 signed hotels in its Southeast Asia pipeline, primarily in Indonesia, to meet the growing demands of travel and tourism. In the Philippines, the company expects to more than triple its hotel portfolio by 2023. Australia is poised to see several brand debuts in coming years, including the Luxury Collection and Ritz-Carlton.
With Marriott International brands being some of the most recognizable to North American travelers, this investment will be sure to help Asia/Pacific destinations attract more business from North America across all segments, including business