by Chris Achacoso – Tourism Australia
Why Book International? Commissions
By now everyone’s been across the fact that the major hotel chains have drastically cut commissions to third-party planners. IHG’s cuts came into effect in January, with Hyatt following suit on February 1st – joining Marriott International and Hilton Hotels & Resorts in reducing commissions from 10 percent down to 7 percent.However – did you know that the cuts only affect these chains’ North American properties?Properties and venues owned by the big chains outside of North America are still unaffected by these commission cuts. In fact, now’s as good a time as any to consider bringing your meeting overseas. Coupled with favorable exchange rates due to the strong U.S. dollar, low oil prices resulting in lower airfares, and financial support available through CVBs, international destinations are often more economical than you’d think.
An additional benefit to your organization is to increase the global profile for your meeting. In an increasingly interconnected and globalized world, meetings outside North America bring an opportunity for your meeting brand to reach a wider audience. And help pad your bottom line too!