by Linda Nuss, German Convention Bureau

Thinking about holding your meeting or event in Europe? Here are some insider tips to consider.

And remember, for the most comprehensive support, always reach out to the country or city CVB for available resources and research.

GDPR Privacy Rules

• As of May 25^th 2018, the new EU General Data Protection Regulation (GDPR) will go in effect. This change is considered the most important amendment to data privacy regulations in 20 years. This aims to give EU citizens more control over how their data is used. Any data collected and processed on European citizens falls under this new regulation, regardless of where your event takes place. Ensure that you understand these new laws when planning a meeting in Europe.

Don’t forget – our next Educational Event on March 6th will cover this topic – register today!

Get your VAT Back!

• Value Added Tax (VAT) is a consumption tax levied on goods and services in many countries around the world, with the European average VAT hovering around 21%. The U.S. has a reciprocal agreement for VAT with most European countries – however not all participate. On average, $5.4 billion of VAT remains unclaimed. Don’t miss out on these potential savings! When planning a European meeting, research which countries have an agreement with the U.S. and understand the various requirements. Pro tip: it’s best to work with VAT refund specialists!

Sustainability is a Must

• Be mindful that a sustainable meeting is not an option in Europe – it’s a requirement. European countries are front-runners in the Global Destination Sustainability index. Meeting locations, hotels and DMCs throughout Europe place a high value on sustainability. Have an open mind to explore more sustainable practices when abroad.

Regional Expertise

• Germany and the U.K., along with a large number of international destinations, place a large focus on regional expertise. What could seemingly come across as a buzzword is actually meant to help you select a meeting destination based on the industry or expertise you operate in. Reach out to the country or city CVB to discover where in the destination your particular industry or sector is focused, and utilize that knowledge to enhance your meeting!

Hotel Contracts and DDR

• Be aware of the Daily Delegate Rate, a separate package from the negotiated room rate. These are typically set in price and the hotel should give you an exact list of what is included. When negotiating contracts, feel free to clarify terms and conditions, since legal terms vary from country to country.