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Education Day 2018 – Rethinking Participant Engagement

October 4, 2018 @ 11:30 am5:30 pm EDT

Planner Scholarships still available
contact Caitlin Hume [email protected]

Education Day 2018 at the NYU Kimmel Center (KC)


10:00 AM:                      New Member Orientation:   KC 914

11:30am – 12:00pm:      Registration & Networking: KC Rosenthal

12:00pm – 1:50pm:       General Session / Opening Remarks & Lunch: KC Rosenthal


Rethinking Participant Engagement with an Experiential Approach
Speakers: Sarah Gould-Stotts & Stephan Paschalides
Do away with traditional sessions in drafty conference rooms and give your participants an experience that will stick long after they return to the daily grind. Insight immersions take participants to unexpected places to trigger their imaginations and provide fresh perspectives no matter what their field. Sara Gould-Stotts will share how she joined forces with Now Plus One to create experiences that pushed corporate conference employees to think differently about challenges in their industry. Learn how you can adjust this strategy to take an innovative approach your participants won’t soon forget.

1:45pm – 2:00pm:  Break

2:00pm – 2:45pm: Breakouts 1

M&E Practices to Break From the Mold:  KC 802 SHORIN 
Breakout 1: Track A (Unconventioning)
Presenter:  Thomas Serrano, President, Havas Luxe Events

Many companies realise shifting company culture from within is the only way to truly impact a customer’s experience. Cultural transformation begins with aligning everyone towards strategic initiatives and involving them in the processes of collectively defining a desired impact – sounds easy, right? Join Thomas from Havas Events North America to see businesses and cultural transformation through the lens of combining technology and memorable experiences.


Breakout 1: Track B (Technology)
Blockchain 101: 
KC 914
Presenter: Jacob Donnelly, CoinDesk

Blockchain isn’t just a buzzword. Bu
t to understand its potential, you first have to understand what it is. Jacob Donnelly breaks down Blockchain, explaining the basics in this interactive discussion where Q&A is highly encouraged. Learn about how Blockchain has been used in practical applications in Meetings * Events and the potential for Blockchain in the near future.


2:45pm – 3:15pm: Refreshment Break & Networking

3:15pm – 4:00pm: Breakouts 2

Breakout 2: Track A (Unconventioning)
From A to Z: How to Challenge Your Meetings & Events: KC 802 SHORIN
Presenter: Markus Schreyer, VP Americas, Design Hotels

Challenge your Meetings & Events by listening to inspiring case studies from industry peers at the opposite ends of the spectrum. Markus Schreyer from Design Hotels shares insights into how Design Hotels partnered with Sleeper Magazine for an innovative and interactive event with out of the box thinking. Compare that with more traditional meeting space. Our second panel speaker will provide case studies and recommendations for creating an experiential program even if the venue is more not out of the box. With these inspirational case studies and learnings, you’ll be able to engage attendees through new and exciting experiences!

Breakout 2: Track B – (Technology)
How to Truly Engage with Social Media: KC 914

Presenter: Awad Sayeed, COO and Co-Founder, Pixlee

With content overload, how can you engage your target audience through social media? COO and Co-Founder of Pixlee, Awad Sayeed, will share his learnings and best practices from developing an industry leading platform that helps brands strengthen their marketing by putting customer stories at the center of their experience. This breakout is especially relevant for Hotels and our Destination Partners.

4:00m – 5:30pm: Reception – Closing Remarks & Raffles: Rosenthal Pavilion, 10th floor 

Title Sponsor

Registration Fees
Member Planner: $59 Early Bird/$79 Regular
Non-Member Planner: $79 Early Bird/$99 Regular
Supplier Member: $79 Early Bird/$99 Regular
Non-Member Supplier: $99 Early Bird/$119 Regular
Student: $25

View the attendee list here

Education Day will be
Presented by ACCESS New York Metro:  Fernando J Valencia – The Events Guru – Host & Founder 


October 4, 2018
11:30 am– 5:30 pm EDT
Event Categories:


PCMA New York Area Chapter
View Organizer Website


NYU Kimmel Center
60 Washington Square S
New York, New York 10012
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