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Winter Program/ACE AWARDS – SOLD OUT!

February 25, 2020 @ 4:00 pm7:30 pm EST

Let’s Get Social: The Business Events Guide to Social Media

The customer-company relationship is now social. There are over 3 billion social media users in the world which equates to 42% of the world’s population is on social media. It’s more important than ever to meet customers where they are.

The ability to use social media to get people’s attention, build an engaged audience and provide valuable content is becoming essential to thrive in today’s fast-growing and highly competitive digital world. The right social media marketing strategy will lead to increased event attendance, boost attendee engagement, healthier customer satisfaction and much more.

Get better results from your social media marketing. Join this session to understand how digital trends and tools are impacting customers and the unique opportunities it creates to connect with attendees. Learn how to create and execute a successful marketing strategy for venue, city, event, service and/or product.  Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business that has an online presence.

  • Discover how smart marketers are getting engagement on social media
  • Leverage new tech and methodologies that get results
  • Create different experiences for targeted markets to increase event attendance
  • Review how to be ready for digital regulation


Scott Patterson, CISSP, CCIES, NSA
CEO / Cofounder
The Knox Corps, Inc.

Professor Recep “Richie” Karaburun
NYU School of Professional Studies
Jonathan M. Tisch Center of Hospitality
Marcos Stupenengo 
Media Relations Manager
Stacey Courtney
Assistant Director of Convention and Events
Modern Language Association

Maria Dillon Kemp, Head of Marketing, Convene


4:00 – 4:30 pm     Login & Get Connected (Registration + Networking)
                             New York Ballroom Foyer, 3rd Floor 

4:30 – 5:45 pm     #LetsGetSocial: The Business Events Guide to Social Media
                             New York Ballroom East, 3rd Floor

5:45 – 6:15 pm     ACE Awards – Celebrating NYPCMA’s Influencers
                             New York Ballroom East, 3rd Floor

6:15 – 7:30 pm     Refresh & Feed (Networking Reception)
                             Club Forty-Four, 44th Floor

  • You will earn 1 continuing education credit.  Domain/IS Domain: Domain I: Marketing
  • Click here to see who is attending!

You’re convinced that you want to attend NYPCMA Winter Program event, and we really want you there; now it’s time to convince your boss! Customize this letter to help your manager understand why you should attend.



February 25, 2020
4:00 pm– 7:30 pm EST
Event Categories:


PCMA New York Area Chapter
View Organizer Website


Sheraton Times Square New York
811 7th Avenue
New York, NY 10019 United States
+ Google Map
(212) 581-1000
View Venue Website