Let’s Get Social: The Business Events Guide to Social Media

The customer-company relationship is now social. There are over 3 billion social media users in the world which equates to 42% of the world’s population is on social media. It’s more important than ever to meet customers where they are.

The ability to use social media to get people’s attention, build an engaged audience and provide valuable content is becoming essential to thrive in today’s fast-growing and highly competitive digital world. The right social media marketing strategy will lead to increased event attendance, boost attendee engagement, healthier customer satisfaction and much more.

Get better results from your social media marketing. Join this session to understand how digital trends and tools are impacting customers and the unique opportunities it creates to connect with attendees. Learn how to create and execute a successful marketing strategy for venue, city, event, service and/or product.  Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business that has an online presence.

• Discover how smart marketers are getting engagement on social media
• Leverage new tech and methodologies that get results
• Create different experiences for targeted markets to increase event attendance
• Review how to be ready for digital regulation

Panelists:      

Scott Patterson, CISSP, CCIES, NSA CEO / Cofounder The Knox Corps, Inc.	Professor Recep “Richie” Karaburun NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality	Marcos Stupenengo  Media Relations Manager VISITFLANDERS	Stacey Courtney Assistant Director of Convention and Events Modern Language Association	Maria Dillon Kemp, Head of Marketing, Convene

Agenda:
4:00 – 4:30 pm     Login & Get Connected (Registration + Networking)
                             New York Ballroom Foyer, 3^rd Floor 

4:30 – 5:45 pm     #LetsGetSocial: The Business Events Guide to Social Media
                             New York Ballroom East, 3^rd Floor

5:45 – 6:15 pm     ACE Awards – Celebrating NYPCMA’s Influencers
                             New York Ballroom East, 3^rd Floor

6:15 – 7:30 pm     Refresh & Feed (Networking Reception)
                             Club Forty-Four, 44^th Floor

• You will earn 1 continuing education credit.  Domain/IS Domain: Domain I: Marketing
• Click here to see who is attending!

You’re convinced that you want to attend NYPCMA Winter Program event, and we really want you there; now it’s time to convince your boss! Customize this letter to help your manager understand why you should attend.