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Let's Get Social: The Business Events Guide to Social Media The customer-company relationship is now social. There are over 3 billion social media users in the world which equates to 42% of the world’s population is on social media. It's more important than ever to meet customers where they are. The ability to use social media to get people’s attention, build an engaged audience and provide valuable content is becoming essential to thrive in today’s fast-growing and highly competitive digital…