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NYPCMA Winter Program: Advance Your Professional Journey

March 10, 2021 @ 4:00 pm6:00 pm EST


Click HERE to register.



You asked, we listened. PCMA New York Area Chapter will be hosting a Career Advisement workshop to support you in your professional journey. Whether you are currently looking for a new opportunity or looking to advance your career, this workshop will help you stand out from the crowd.

Our program will be divided into two, 30-minute sessions and YOU get to decide what you want to learn. You’ll have the opportunity to choose from 3 topics to participate in:

TOPIC #1 – Storytelling for Interviews: The stories people tell themselves and the ones to share to land the job!

Anxiety and nerves are commonplace when job interviewing, particularly in the face of a worldwide pandemic. At the one-year mark, with entire industries decimated, people are struggling to feel grounded both in their personal and professional lives. This session will give you tips to present your best self while being authentic and transparent. Gain practical tips and relevant solutions to be prepared for any interview. Speaker: Ilana Tolpin Levitt

TOPIC #2 Creating Your Digital Personal Brand

Now more than ever, creating a unique, distinct personal brand is key. Virtual positions and interviews are the new norm, so we will discuss how to separate yourself from the crowd by assessing your skillset and marketing your strengths. We will highlight how to utilize LinkedIn as your personal marketing tool and how to master ZOOM interviews. Speaker: Elizabeth McHeffey

TOPIC #3 – Salary Negotiation 

Salary negotiation is an important way to increase your salary earnings when getting a new job, promotion, or performance review. Taking time to prepare for a salary negotiation will improve your chances of success. Speaker: Karen James Chopra

Which sessions will you pick? It’ll be tough to decide!

All sessions will be available on demand for ticket holders. Closed Captioning (CC) will be available for all video-on-demand

Click HERE to download the agenda


  Jimmy Le, NYPCMA 2021 President


  Elizabeth McHeffey, Recruiting and Research Manager, SearchWide Global

A New Jersey native, Elizabeth graduated from James Madison University with a BBA in Hospitality and Tourism Management. With her experience in hotel group sales, recruiting and account management, she provides recruitment and research services to identify the most qualified candidates for our clients.

LinkedIn  Website

  Ilana Tolpin Levitt M.A., M.Ed., LPC, LMHC, Clinical Career Counselor

Ilana Tolpin Levitt M.A., M.Ed., LPC, LMHC is a clinical career counselor and human resources executive who delights in helping people find meaning in their work. With humor, practicality, and a warm, intuitive approach, Ilana helps clients simplify and navigate their career growth and transitions. She has a private practice in the New York metro area and is an entertaining, motivational speaker on career and professional development. She is also the Senior Director of Employee Development and Organizational Effectiveness for The New School in New York City. Her HR experience, combined with her counseling, brings a holistic and comprehensive perspective to leadership, workplace dynamics, career satisfaction, and fulfillment. Ilana’s focus with many clients is a deep exploration of the psychological roots that impact career development and workplace dysfunction.
Her newly released book, “What’s Mom Still Got to Do With It?” integrates her extensive knowledge and experience about mother-daughter relationships with her expertise in career development.
She holds a BA in Psychology from Binghamton University, a MEd in Counseling Psychology and MA in Organizational Psychology from Columbia University’s Teachers College and is a Certified Career Counselor with the National Career Development Association (NCDA). She is a licensed mental health counselor in NY (LMHC) and Licensed Professional Counselor in New Jersey (LPC). She is the 2013 recipient of the Outstanding Career Practitioner Award from the NCDA.

LinkedIn  Website

  Karen James Chopra, LPC, CCC, NCC, Career Counselor

Karen James Chopra, LPC, CCC, NCC, is the founder of ChopraCareers (www.ChopraCareers.com), a well-established career counseling private practice in Washington, D.C. Karen helps clients in those moments when career clarity is needed—moments of transition, change, opportunity, and growth. A former U.S. Government trade negotiator, she is the author of Coaching Career Clients on Salary and Other Workplace Negotiations and the Certified Salary Negotiation Specialist (CSNS) credential, a 20 hour multi-media course that trains career professionals to handle salary negotiations. The Maryland Career Development Association (MCDA) has honored her with both their Outstanding Career Practitioner and Lifetime Achievement awards. She received her M.A. in Community Counseling from the George Washington University, and her B.A. from the University of Virginia. She also has a master’s degree from Georgetown University’s School of Foreign Service.

LinkedIn  Website

Jasper Gutwillig, Institutional Partnerships Manager, City Harvest

Jasper Gutwillig, Institutional Partnerships Manager, has worked for City Harvest for three years. In his current role, Jasper oversees a portfolio of donors who provide financial support to City Harvest, with a particular focus on donors who fund City Harvest’s Mobile Markets and the Kosher Initiative. Jasper writes grant proposals and reports out on the organization’s work to help feed nearly 1.6 million food insecure New Yorkers.

Previously, Jasper worked as a Repack Lead at City Harvest’s Food Rescue Facility and, before then, as a Coordinator for the External Relations team. Jasper worked on political campaigns with the Fund for the Public Interest as a Canvass Director prior to joining City Harvest in March 2018.


Ticket Pricing 

Professional Member – $25.00
Associate Professional Member – $25.00
Supplier Member – $25.00
Associate Supplier Member – $25.00
Faculty Member – $25.00
Student Member – $10.00
Non-Member Planner – $25.00
Non-Member Faculty – $25.00
Non-Member Student – $15.00
Hardship Rate (For those who have experienced changes in their financial situation) – FREE

Click HERE to register.

Thank you to our sponsor!


Email: [email protected]


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March 10, 2021
4:00 pm– 6:00 pm EST
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PCMA New York Area Chapter
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